The 404 431: Where we can eat a peach for days
Like most social-networking sites, Twitter isn't immune to lurkers, fakes, and creeps. The 404 Twitter account received over 600 followers in the last 24 hours, which leads us to believe that we're either becoming wildly popular or more likely, the new adds are demonized accounts; in other words, people that had their accounts taken over by a spam bot. This has to stop, Biz--stop teasing our egos!In other ridiculous news, the CBS video print ad we picked apart in Episode 411 is fetching up to $400 on eBay--what the what? If we'd known that prices would skyrocket on the black market, we would have ganked a few more copies from our parent company, CBS! This is a great example of how you can buy practically anything online, including an 800 thread count Egyptian Cotton duvet cover or a set of custom-made Teenage Mutant Ninja Turtle drapes from your humble host's childhood...don't ask, just watch the show. After the break, we get to a few Calls From the Public, including one from a caller all the way in the Caribbean! We also run down the 20 best cartoons from the 1990s, but they forgot about the X-Men cartoon! And where is "Teenage Mutant Ninja Frickin Turtles?!" Take a look at the list and let us know your favorites!EPISODE 431PodcastYour browser does not support the audio element. Subscribe in iTunes audio | Suscribe to iTunes (video) |Subscribe in RSS Audio |Subscribe in RSS Video This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?YesNoSorry, you are not old enough to view this content.PlayFollow us on Twitter!The 404Jeff BakalarJustin YuWilson TangAdd us on Facebook!The 404 Fan PageThe 404 GroupJustin YuJeff BakalarWilson Tang
Modern-day Magellans and the quest for entertainment
Modern-day Magellans and the quest for entertainment
Finding out about shows and figuring out how to view them can be an adventure. Viewers are learning to navigate to the new offerings, and marketers like CBS are adapting our marketing strategies to keep pace with their behavior and preferences. There are essentially three areas where we focus our attention:1)Navigation2)Search3)Discovery Navigation is the traditional world of marketing and advertising. It's going to where the viewers are and showing them the product. In all of our on-air ads (promos), we make it clear to viewers how, when, and where to find our shows. Search is now an ingrained part of consumers' expectations. On a laptop, you can type in a few words and find just about anything in seconds. Not so with television--electronic program guides on TV sets have historically been very clunky and "user-unfriendly." But that's beginning to change. We are working with tech partners and distributors to better showcase their content offerings and enhance video search on television. CBSDiscovery is the act of stumbling upon something new. It's what Magellan did when he discovered a passageway from the Atlantic Ocean to the Pacific Ocean, while in search of the Spice Islands. It's those acts of serendipity that deliver us to new people, places, perspectives, and shows. Given the nature of discovery, it is hard to control. But as marketers we can seek out selected opportunities to spark "off the grid" excitement and empower brand evangelists to spread the word virally. We do this by making sure our shows have a strong presence on social networks like Facebook and Twitter, by rewarding fans of our shows, and by interacting with social influencers on a regular basis. Regardless of what, where, or how you want to watch, our job is to make it as simple and enjoyable for viewers to learn about, find, and watch our shows. And in a few short months we will have some new ones to introduce. So get ready for a new adventure...and stay tuned!!
Finding out about shows and figuring out how to view them can be an adventure. Viewers are learning to navigate to the new offerings, and marketers like CBS are adapting our marketing strategies to keep pace with their behavior and preferences. There are essentially three areas where we focus our attention:1)Navigation2)Search3)Discovery Navigation is the traditional world of marketing and advertising. It's going to where the viewers are and showing them the product. In all of our on-air ads (promos), we make it clear to viewers how, when, and where to find our shows. Search is now an ingrained part of consumers' expectations. On a laptop, you can type in a few words and find just about anything in seconds. Not so with television--electronic program guides on TV sets have historically been very clunky and "user-unfriendly." But that's beginning to change. We are working with tech partners and distributors to better showcase their content offerings and enhance video search on television. CBSDiscovery is the act of stumbling upon something new. It's what Magellan did when he discovered a passageway from the Atlantic Ocean to the Pacific Ocean, while in search of the Spice Islands. It's those acts of serendipity that deliver us to new people, places, perspectives, and shows. Given the nature of discovery, it is hard to control. But as marketers we can seek out selected opportunities to spark "off the grid" excitement and empower brand evangelists to spread the word virally. We do this by making sure our shows have a strong presence on social networks like Facebook and Twitter, by rewarding fans of our shows, and by interacting with social influencers on a regular basis. Regardless of what, where, or how you want to watch, our job is to make it as simple and enjoyable for viewers to learn about, find, and watch our shows. And in a few short months we will have some new ones to introduce. So get ready for a new adventure...and stay tuned!!
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